Do What Has Never Been Before

The graphic designers are usually oriented by men but it is not a barrier for Paula Scher to enter this field as a career. Renowned designer and artist Paula Scher, discusses four landmark projects over her career where asking questions, pushing the boundaries and ignoring the brief (to an extent) led to great work.

She is one of the successful women who have proven that high passion in a particular field is capable of fighting gender issues often given by some. In this article, she also shares some of the techniques used to keep competing of her passion.

Moreover, she said we must always do what has never been before and one of her favourite quotes is “Once you know what you’re doing, it’s not as good.”  This quote is believed to have a profound meaning of which we should always try to understand our ‘interest’ as much as possible and never live in the comfort zone even though we master it.